Credit: ADOR

Min Hee Jin, the CEO of ADOR, is currently in a management dispute with HYBE, but her exceptional style continues to captivate the public. Her clothes she wore to the two press conferences have sold out both times, highlighting her knack for resonating with public taste.

Last year, Billboard named Min Hee Jin one of the “2023 International Power Players.” Variety also recognized her as one of the “Women That Have Made an Impact in Global Entertainment,” praising her as a “K-pop branding and design innovator.”

Min Hee Jin’s world-renowned sense of style extends to her residence. According to property records, she lives in a six-story apartment building in the trendy Yeonnam-dong neighborhood of Seoul. She purchased her 1,590 square feet unit in 2011 for about 400 million KRW (approximately 300,000 USD). Current market estimates suggest the property is now worth over 1 billion KRW.

Yeonnam-dong, known for its youthful and vibrant atmosphere, is close to the bustling Hongdae area, famous for its hip cafes and unique shops. The area attracts fashion-forward students and tourists from around the world.

Credit: X (Min Hee Jin’s Home)

Previously a quiet residential area, Yeonnam-dong transformed with the creation of Gyeongui Line Forest Park in 2016. The park, built over the undergrounded Gyeongui Line railway, is often compared to New York’s Central Park and affectionately dubbed “Yeontral Park.”

While traditional commercial areas like Garosu-gil and Myeongdong struggled during the COVID-19 pandemic, Yeonnam-dong’s commercial district continued to thrive. Property values in the area have more than tripled over the past decade. Additionally, businesses from Hongdae, burdened by high rents, have migrated to Yeonnam-dong, bringing with them unique characters and charms.

Min Hee Jin’s home, much like her neighborhood, exudes a hip and stylish vibe. Photos of her home’s interior reveal a plethora of decor items that harmonize to create a modern yet vintage feel. As a “design innovator” who has played a pivotal role in the global rise of K-pop, Min Hee Jin’s creative flair is evident in every corner of her living space.


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