- Spotify delights fans at Stray Kids’ Seoul concert with exclusive merchandise and a special photo zone to commemorate their World Tour ‘dominATE’ experience
- Stray Kids’ global streams on Spotify have grown at an average of 108% year-on-year since their debut in 2018; surpassing a total of 8 billion streams
- Spotify will launch the Stray Kids WORLD TOUR [dominATE SEOUL] Live Set Playlist, featuring the concert setlist and live audio recordings from the featured shows
SEOUL – August 30, 2024: Spotify – the world’s most popular audio streaming subscription service – is fueling the excitement for Stray Kids‘ World Tour ‘dominATE’ with a series of initiatives made just for STAY (Stray Kids’ fandom).
To start, Spotify launched the ‘Stray Kids WORLD TOUR [dominATE SEOUL]‘ playlist. On top of Stray Kids’ most beloved hits, the playlist also features audio messages from the members to hype fans up for their concerts. In addition, to celebrate the kick-off of the World Tour ‘dominATE’, Spotify has also teamed up with Stray Kids to bring further delight to fans attending the opening shows. On the concert grounds at KSPO DOME, fans can head to the Spotify booth to redeem exclusive Stray Kids merchandise and snap pictures at a special zone to commemorate their concert experience.
After their shows in Seoul, Spotify is set to launch the ‘Stray Kids WORLD TOUR [dominATE SEOUL] Live Set Playlist this September. Perfect for STAY looking to relive the magic of the concert, the playlist will include select tracks from the performance setlist and live audio recordings from the featured shows. From opening greetings by members to fan interactions between sets, – Spotify’s Live Set playlists let listeners feel, or relive the energy and excitement of watching their favorite artists live.
Connecting Stray Kids with Listeners Across the Globe
Spotify has supported Stray Kids throughout their record-breaking rise to global superstardom. In addition to spotlighting their music on global playlists such as K-Pop ON! (온) and Pop Rising, Spotify has also brought listeners a variety of experiences to fuel their discovery and deepen connections with Stray Kids.
In Stray Kids’ rookie year, Spotify brought the group to ‘Spotify on Stage 2018’ in Jakarta, Indonesia, to introduce their unique colors to listeners. Since then, Stray Kids has been featured on a number of unique audio experiences, including ‘Idol Lounge’, a limited-time playlist showcasing music enjoyed by the members, and Stray Kids Blend, a personalized playlist that merges a user’s musical tastes with the group. Fans can also head to the official K-Pop ON! YouTube channel for a host of bonus content featuring Stray Kids, or tune into “what a moment”, a Spotify pop culture playlist which now pays tribute to the long awaited collab between Stray Kids x Deadpool & Wolverine.
In the years since their debut in 2018, Stray Kids have amassed more than 8 billion Spotify streams, tracking an average year-on-year growth of 108%. Testament to the power of Spotify in moving music across borders, their top streaming markets in 2024 go beyond Asia, spanning the USA, Japan, Mexico, Brazil, and Germany. Today, they have over 11 million monthly listeners on Spotify, and are the second-most streamed K-Pop boy group of 2023 Spotify Wrapped.
On the platform, there are over 6,000 listener-generated Stray Kids concert playlist and the most-streamed tracks in the month leading up to their ‘dominATE’ World Tour are “Chk Chk Boom”, “SLASH (From “Deadpool & Wolverine”)”, and “I Like It”.
