SEVENTEEN’s Woozi has addressed and refuted recent claims regarding AI involvement in their songwriting and composition. On July 14th, Woozi took to his Instagram Story to clarify, stating, “All of SEVENTEEN’s music is written and composed by human creators.”
The BBC previously reported in an article titled “Will K-pop’s AI experiment pay off,” suggesting that SEVENTEEN’s music video for “MAESTRO” featured AI-generated scenes and that the album might also include AI-generated lyrics.
The report quoted Woozi from SEVENTEEN’s launch of the Best Album, where he said he’s “experimenting with AI.” They referenced what he said during the event: “We practiced making songs with AI, as we want to develop along with technology rather than complain about it. This is a technological development that we have to leverage, not just be dissatisfied with. I practiced using AI and tried to look for the pros and cons.”
However, this appears to be a misinterpretation of Woozi’s words. At the time, Woozi elaborated, “As technology advances quickly, we are contemplating how to maintain our unique identity within it. We felt a strong synergy while filming the music video with the directors.”
In summary, Woozi’s comments were about experiencing AI tools, not incorporating them into their actual works. Moreover, the AI-generated scenes the BBC referred to only appeared in the “MAESTRO” teaser, not the music video itself.
The BBC mistakenly conflated the teaser with the music video and speculated about AI-generated lyrics, suggesting that K-pop is actively trying to use AI in the music industry, which left the fans torn over its usage. Woozi, who produced “MAESTRO,” felt compelled to set the record straight.
SEVENTEEN’s agency, Pledis Entertainment, also clarified, “It is not true that AI was used in the lyrics of SEVENTEEN’s songs,” and has reportedly requested a correction from the BBC.
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