ODK Media Inc., the company behind the streaming platform OnDemandKorea, has announced an extended partnership with CJ ENM to bring more than 150 popular titles to North American audiences. This strategic expansion will make the new titles available through video-on-demand (VOD) and Free Ad-Supported Streaming TV (FAST) services, greatly improving access to premium Korean entertainment for viewers in North America.
As a leading streaming provider for Asian American audiences, ODK Media has built a strong presence through platforms such as OnDemandKorea, OnDemandChina, and OnDemandViet, reaching over 70% of Korean American viewers in North America. ODK Media is expanding its focus to attract a broader audience interested in diverse Asian content with the recent launch of Amasian TV, a live TV streaming service specializing in pan-Asian entertainment. This expansion demonstrates the company’s ongoing commitment to delivering culturally rich and accessible programming to viewers in North America.
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ODK Media will add over 150 new K-content titles to OnDemandKorea and Amasian TV through its expanded partnership with CJ ENM. This growth highlights ODK Media’s leading role in the Asian FAST market in North America and Amasian TV’s advanced features, such as “start-over” functionality, personalized program guides, multilingual subtitles, and select dubbed content. By strengthening ties with major Asian networks and studios, Amasian TV uses a strong localization strategy to meet the increasing demand for K-content across North America.
Peter Park, ODK Media’s Chief Strategy Officer, stated “Our partnership with CJ ENM represents an optimal alliance with current market trends and ODK’s strategic objectives. By enhancing our FAST service with a wide array of content, we aim to broaden the reach of K-content to a larger, mainstream audience.”
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