The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 4 to May 4.

Jun Hyun Moo topped this month’s list with a brand reputation index of 2,167,968, marking a 59.62 percent increase in his score since April. High-ranking phrases in his keyword analysis included “Home Alone,” and “diet,” while his highest-ranking related terms included “long-running” and “lose weight.” Jun Hyun Moo’s positivity-negativity analysis also revealed a score of 84.40 percent positive reactions.

Meanwhile, Yoo Jae Suk took second place for the month with a brand reputation index of 2,032,402 for May.

Shin Dong Yup rose to third place with a brand reputation index of 1,679,238, marking a 28.79 percent increase in his score since last month.

Jang Do Yeon ranked fourth with a brand reputation index of 1,360,968, while Park Na Rae rounded out the top five for May with a score of 1,159,972.

Check out the top 30 for this month below!

  1. Jun Hyun Moo
  2. Yoo Jae Suk
  3. Shin Dong Yup
  4. Jang Do Yeon
  5. Park Na Rae
  6. Kim Jong Kook
  7. Jo Se Ho
  8. Park Myung Soo
  9. Tak Jae Hoon
  10. Seo Jang Hoon
  11. Kim Gura
  12. Nam Hee Seok
  13. Lee Kyung Kyu
  14. Kang Ho Dong
  15. Lee Sang Min
  16. Kim Sung Joo
  17. Lee Soo Geun
  18. Ahn Jung Hwan
  19. Kim Jong Min
  20. HaHa
  21. Kim Sook
  22. Defconn
  23. Lee Ji Hye
  24. Kim Min Kyung
  25. Super Junior’s Kim Heechul
  26. SECHSKIES’s Eun Ji Won
  27. Yoon Jong Shin
  28. Hong Jin Kyung
  29. Noh Hong Chul
  30. Cha Tae Hyun

Watch Jun Hyun Moo and Park Na Rae in “Home Alone” with subtitles on Viki below!

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