The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 3 to May 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for May.

Kim Soo Hyun shot to the top of the list this month, scoring a brand reputation index of 2,388,253 for May, while Lim Young Woong took second place with a score of 1,525,447.

Ma Dong Seok came in at a close third with a brand reputation index of 1,432,721, marking an impressive 60.71 percent rise in his score since April.

Son Heung Min ranked fourth for the month with a brand reputation index of 930,693, and Son Suk Ku rounded out the top five with a score of 850,648.

Check out the top 30 for this month below!

  1. Kim Soo Hyun
  2. Lim Young Woong
  3. Ma Dong Seok
  4. Son Heung Min
  5. Son Suk Ku
  7. Yoo Jae Suk
  8. IU
  9. ASTRO’s Cha Eun Woo
  10. BTS
  11. ILLIT
  12. Lee Hyori
  13. Kim Yuna
  14. Gong Yoo
  15. Jun Ji Hyun
  16. Lee Byung Hun
  17. Kim Go Eun
  18. Baek Jong Won
  19. aespa
  20. Park Bo Gum
  21. Jun Hyun Moo
  22. Kim Hye Soo
  23. Park Bo Young
  24. Kim Jong Kook
  25. Shin Dong Yup
  26. Han Hyo Joo
  27. Park Seo Joon
  28. Jo Jung Suk
  29. Park Eun Bin
  30. Hyun Bin

Watch Kim Soo Hyun in his drama “Producer” with subtitles on Viki below:

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And check out Ma Dong Seok and Son Suk Ku’s hit film “The Roundup” below!

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