Lee Je Hoon has claimed the top spot in actor brand reputation rankings for August, surpassing fellow actors Jang Na Ra and Um Tae Goo.
According to the Korean Business Research Institute on August 20th, Lee Je Hoon ranked first, Jang Na Ra came in second, and Um Tae Goo secured third place in the brand reputation rankings based on big data analysis.
The Institute measured the brand reputation index of 100 actors who appeared in dramas, films, and OTT content from July 20th to August 20th. The index was calculated using a brand reputation algorithm that considers consumer participation, media exposure, communication, and community engagement.
The top 30 actors for August are as follows: Lee Je Hoon, Jang Na Ra, Um Tae Goo, Jo Jung Suk, Jeong Eun Ji, Ma Dong Seok, Hwang Jung Min, Chae Jong Hyeop, Choi Jin Hyuk, Nam Ji Hyun, Lee Do Hyun, Ji Chang Wook, Baek Seo Hoo, Lee Jung Eun, Lim Ji Yeon, Cho Ah Ram, Lee Joo Myung, Yum Jung Ah, Shin Ha Kyun, Han Sun Hwa, Choi Woo Shik, Go Youn Jung, Go Min Si, Park Seo Joon, Gong Yoo, Kim Jae Joong, Park Sang Won, Lee Jung Ha, Ha Jung Woo, and Jeon Do Yeon.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, commented on the rankings: “Lee Je Hoon, who has created a unique presence with his intense performances, has taken the No. 1 spot. Jang Na Ra, who consistently captivates viewers, follows in second place, while Um Tae Goo, who has garnered global attention through OTT platforms, ranks third.”
Source (1)
The post Lee Je Hoon Leads August Actor Brand Reputation, Edging Out Jang Na Ra and Um Tae Goo appeared first on ZAPZEE – Premier Korean Entertainment Magazine.