Credit: Hankyung

Seongdong-gu in Seoul is quickly becoming a prime real estate investment area for celebrities. The district is seeing an influx of stars purchasing luxury apartments and properties, solidifying its reputation as a celebrity “investment haven.” High-end apartment complexes like Galleria Forêt, Trimage, and Acro Seoul Forest are at the center of this trend, boasting top-tier amenities and breathtaking views of the Han River, contributing to their record-breaking prices.

Many celebrities from SM Entertainment, which is based in Seongsu-dong, have settled in this area. Girls’ Generation members Taeyeon and Sunny have showcased their homes in Trimage on various broadcasts. Super Junior’s Leeteuk, Choi Siwon, and Donghae, along with actor Seo Kang Joon, have also chosen to reside there.

Built in 2017, Trimage consists of four buildings with 688 units, ranging from compact 25㎡ studios to spacious 216㎡ apartments. Last month, a 25㎡ unit sold for 1.15 billion KRW (approximately 870,000 USD), close to the average price of apartments in Seoul. The complex is also known for introducing breakfast services, a trend that has since spread to other luxury residences in Gangnam.

SHINee’s Taemin lives in Acro Seoul Forest, a mixed-use residential complex completed in 2020 with 280 units, primarily mid- to large-sized, ranging from 95㎡ to 273㎡. Other notable residents include actress Jun Ji Hyun, actor Lee Je Hoon, and celebrity couple Joo Sang Wook and Cha Ye Ryun. The complex is renowned for its high-end security system, requiring residents to pass through three doors, including a steel entrance, before reaching their homes. Last month, a 200㎡ unit was sold for 10.9 billion KRW (approximately 8.25 million USD), making it the fourth most expensive apartment transaction in Seoul this year.

Actor Kim Soo Hyun owns three units in Galleria Foret, where his agency Gold Medalist is also located. Other celebrity owners include actress Han Ye Seul and singer G-Dragon. Galleria Foret, the oldest of Seongsu-dong’s luxury apartments, was completed in 2011 and consists of two buildings with 230 units, all ranging from 167㎡ to 271㎡. It initially gained attention for its high prices, targeting high-net-worth individuals with over 10 billion KRW (approximately 7.6 million USD) in assets.


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