The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 1 to June 1.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,286,188, marking a 61.69 percent increase in his score since May. High-ranking phrases in his keyword analysis included “Whenever Possible,” “nation’s MC,” and “You Quiz on the Block,” while his highest-ranking related terms included “talk,” “diligent,” and “consistent.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 90.57 percent positive reactions.

Meanwhile, Jun Hyun Moo took second place for the month with a brand reputation index of 2,563,117 for June.

Tak Jae Hoon rose to third place with a brand reputation index of 1,832,927, marking an 87.35 percent increase in his score since June.

Shin Dong Yup ranked fourth for June with a brand reputation index of 1,544,029, while Lee Kyung Kyu followed close behind at fifth with a score of 1,413,082—marking a 56.42 percent rise in his score since May.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Jun Hyun Moo
  3. Tak Jae Hoon
  4. Shin Dong Yup
  5. Lee Kyung Kyu
  6. Park Myung Soo
  7. Kim Jong Kook
  8. Seo Jang Hoon
  9. Kim Jong Min
  10. Nam Hee Seok
  11. Ahn Jung Hwan
  12. Park Na Rae
  13. Kim Sook
  14. Lee Ji Hye
  15. Lee Sang Min
  16. Super Junior’s Kim Heechul
  17. Jo Se Ho
  18. Lee Hyori
  19. Kang Ho Dong
  20. Kim Gura
  21. Jang Do Yeon
  22. Lee Soo Geun
  23. Song Ji Hyo
  24. Kim Joon Ho
  25. Kim Sung Joo
  26. Kim Young Chul
  27. Noh Hong Chul
  28. Kim Min Kyung
  29. Jung Joon Ha
  30. Cha Tae Hyun

Watch Yoo Jae Suk on “Running Man” with subtitles on Viki below:

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And on “How Do You Play?” below!

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