Sony Music Entertainment Korea has officially partnered with Attrakt, the agency behind the popular K-pop girl group Fifty Fifty, to relaunch the group following a tumultuous year marked by legal disputes. This exciting collaboration aims to enhance Fifty Fifty’s global presence and musical output.
Fifty Fifty, which gained fame with their viral hit “Cupid,” will return as a quintet in September. The group initially faced challenges when three of its original members sought to terminate their contracts with Attrakt, citing issues such as lack of transparency and inadequate care for their well-being. However, after a series of legal battles, the agency has restructured the group, bringing in four new members selected through auditions held across multiple countries, including Korea and Japan.
The partnership with Sony Music is expected to provide Fifty Fifty with a broader platform for their music, allowing them to reach fans worldwide. Attrakt’s CEO, Jeon Hong Joon, expressed optimism about the future, stating that the collaboration will help elevate the group’s profile and ensure high-quality music and performances. He emphasized the importance of their dedicated fanbase, who have patiently awaited the group’s return.
In a statement, Attrakt acknowledged the challenges faced over the past year but highlighted the group’s achievements, including charting on the Billboard Hot 100. With the new lineup and support from Sony, Fifty Fifty is poised to reclaim their spot in the K-pop scene. Fans can look forward to a new song release before the official launch of their upcoming album, along with various promotional activities designed to engage their audience.
As Fifty Fifty prepares for their comeback, the K-pop community eagerly anticipates their next steps, hoping to witness the group’s growth and success in the ever-evolving music industry.
FIFTY FIFTY 2nd Mini Album
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➫ 2024.08.30 1PM (KST) l 12AM (EST)#FIFTYFIFTY #피프티피프티#FIFTYFIFTY_Starry_Night #Starry_Night pic.twitter.com/ENX6PCoJmQ— FIFTY FIFTY Official (@we_fiftyfifty) August 20, 2024
