The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of December!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 29 to December 29.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 15,230,703 for December.

Byeon Woo Seok also maintained his position at second place with a brand reputation index of 9,965,852, marking a 24.12 percent increase in his score since last month.

Lim Young Woong held steady with a brand reputation index of 9,140,823, marking a 19.25 percent rise in his score since November.

Soccer star Son Heung Min took fourth place with a brand reputation index of 8,890,378, marking a 26.61 percent increase in their score since last month.

Finally, SEVENTEEN came in at a close fifth with a brand reputation index of 8,728,103, marking a 36.84 percent rise in their score since November.

Check out the top 30 for this month below!

  1. BLACKPINK
  2. Byeon Woo Seok
  3. Lim Young Woong
  4. Son Heung Min
  5. SEVENTEEN
  6. BTS
  7. BIGBANG
  8. Yoo Jae Suk
  9. TWICE
  10. Hyun Bin
  11. Lee Chan Won
  12. IVE
  13. aespa
  14. Kim Min Jae
  15. Lee Jung Jae
  16. Kim Soo Hyun
  17. Son Suk Ku
  18. SHINee
  19. LE SSERAFIM
  20. Kim Jong Kook
  21. Kim Nam Gil
  22. Baek Jong Won
  23. Hwang Jung Min
  24. ASTRO’s Cha Eun Woo
  25. Lee Young Ji
  26. Kim Do Young
  27. Gong Yoo
  28. Jun Hyun Moo
  29. EXO
  30. Kang Daniel

Watch Byeon Woo Seok in “Lovely Runner” with subtitles on Viki below:

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And check out SEVENTEEN’s variety show “NANA TOUR with SEVENTEEN” below!

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