Byeon Woo Seok has taken the top spot in the June Drama Actor Brand Reputation Rankings, followed by Chun Woo Hee and Kim Hye Yoon. The Korean Business Research Institute analyzed 71,960,710 data points from May 11th to June 11th, 2024, for 50 actors appearing in dramas during this period. This marks a 5.99% increase compared to the 67,895,282 data points analyzed in May.
The Brand Reputation Index measures consumer engagement, media coverage, communication volume, and community interaction. It provides insights into the positive and negative evaluations of the brand, media interest, consumer attention and communication, community spread of issues, and popularity of content.
The top 30 drama actors for June 2024 are: Byeon Woo Seok, Chun Woo Hee, Kim Hye Yoon, Song Geon Hee, Jung Ryeo Won, Kim Hee Sun, Wi Ha Jun, Jang Ki Yong, Ji Sung, Lee Hye Young, Lee Je Hoon, Park So Yi, Kang Hanna, Ko Kyung Pyo, Claudia Kim, Im Soo Hyang, Lee Dong Hwi, Ji Hyun Woo, Hwang Jung Eum, Kim Nam Hee, Um Ki Joon, Lee Yoo Bi, Park Sang Won, Lee Seung Hyub, Lee Joon, Kim Myung Soo, Kwak Sun Young, Lee Yoo Young, Jeon Mi Do, and Lee Min Ki.
Byeon Woo Seok, who captured viewers’ hearts in the drama Lovely Runner, led the rankings with a brand reputation index of 12,399,453. Chun Woo Hee followed with a brand reputation index of 5,018,136, and Kim Hye Yoon ranked third with an index of 4,291,674.
Institute director Koo Chang Hwan commented, “In the June drama actor brand reputation analysis, Byeon Woo Seok, who garnered attention through ‘Lovely Runner,’ ranked first. In the big data link analysis, terms like ‘warm,’ ‘sweet,’ and ‘touching’ were prominent. The keyword analysis highlighted ‘Lovely Runner,’ ‘shower,’ and ‘fan meeting.’ The positive sentiment ratio was 92.08%.”
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