The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from July 2 to August 2. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.

Lim Young Woong topped this month’s list with a brand reputation index of 2,399,824, marking a 20.49 percent increase in his score since July.

Ma Dong Seok rose to second place after seeing a 45.41 percent increase in his brand reputation index, bringing his total score for August to 1,528,728.

Yoo Jae Suk jumped to third place with a brand reputation index of 1,474,005, marking a 16.68 percent rise in his score since last month.

Meanwhile, Byeon Woo Seok came in at a close fourth with a brand reputation index of 1,429,189.

Finally, soccer star Son Heung Min rounded out the top five with a brand reputation index of 1,166,566, marking a 44.01 percent rise in his score since July.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. Ma Dong Seok
  3. Yoo Jae Suk
  4. Byeon Woo Seok
  5. Son Heung Min
  6. ASTRO’s Cha Eun Woo
  7. Lee Jung Jae
  8. BTS
  9. IVE
  10. SEVENTEEN
  11. Kim Jong Kook
  12. Kim Soo Hyun
  13. Lee Hyori
  14. Ryu Hyun Jin
  15. IU
  16. Lee Chan Won
  17. Son Suk Ku
  18. aespa
  19. RIIZE’s Wonbin
  20. Young Tak
  21. Gong Yoo
  22. Kim Yuna
  23. Lee Byung Hun
  24. Red Velvet
  25. ILLIT
  26. Park Seo Joon
  27. Park Bo Gum
  28. NCT
  29. LE SSERAFIM
  30. Girls’ Generation’s Taeyeon

Watch Byeon Woo Seok in his hit drama “Lovely Runner” with subtitles on Viki below:

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Or watch Ma Dong Seok in “Men of Plastic” below!

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Bottom Right Photo Credit: Xportsnews