In the latest brand reputation rankings for actors, Kim Soo Hyun has secured the top spot for April 2024, surpassing fellow actors Cha Eun Woo and Ma Dong Seok. The Korean Business Research Institute analyzed over 191 million big data of actors from dramas, movies, and OTT platforms to determine these rankings.
The rankings, which reflect from March 29th to April 29th, showcase the expanding influence of actors as the OTT market continues to grow. This broad analysis includes actors across film, broadcast, and web media, providing a comprehensive overview of their brand engagement, media volume, communication measures, and community spread.
Kim Soo Hyun, renowned for his role in Queen of Tears, topped the list with a brand index of 11,625,568. Following him was Cha Eun Woo, recognized for his work in Wonderful World, with a brand reputation index of 7,762,794. Ma Dong Seok, who continues to set new benchmarks with his latest movie The Roundup: Punishment, ranked third with an index of 7,200,487. Close behind were Byeon Woo Seok and Kim Ji Won, marking a competitive field in the actor brand stakes.
Institute director Koo Chang Hwan commented on the findings, stating, “Kim Soo Hyun’s brand took the top spot, loved by consumers for his role in ‘Queen of Tears.’ Cha Eun Woo’s brand, recognized for his acting prowess in ‘Wonderful World,’ came in second, while Ma Dong Seok’s brand, setting new records with ‘The Roundup: Punishment,’ secured the third spot.”
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