Final week introduced the arrival of “Branding in Seongsu,” a really anticipated Okay-drama starring Kim Ji Eun and Lomon. It tells the story of an expert advertising and marketing staff chief and a younger and naive intern working in a well-liked advertising and marketing company in Seongsu. With the 2 of them having fully reverse personalities, they find yourself clashing greater than as soon as throughout their work hours, however when a supernatural occasion makes their souls change our bodies, they need to be taught to actually reside within the pores and skin of the opposite so as to discover a method again to their lives. With that arrange, it’s straightforward to grasp the place this drama may go, however as the primary set of episodes already aired, maintain studying to seek out out all there may be to like or hate about them.

    Warning: spoilers from episodes 1-4 under! 

    LOVED: A reliable and sensible boss as a feminine lead

    There’s nothing extra interesting in a Okay-drama than seeing a boss lady preventing for what she desires and never being afraid of getting a face off together with her rivals. Kang Na Eon (Kim Ji Eun) is the kind of determinate, daring, and icy character that we see quite a bit in male leads however not so typically as feminine leads. Nevertheless, she additionally has a susceptible aspect to her as seen within the first episode when she almost has a panic assault the second the lights exit at her house.

    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    Although that fierce mood is a real allure of hers, hopefully we’ll get to see a little bit character improvement as soon as she begins to face the results of backing up a beauty firm that lies about not testing their merchandise on animals, one thing that backfires at her as soon as an nameless put up reveals the reality.

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    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    LOVED: The idealistic and generally dorky male lead

    However, the male lead is the exact opposite to the feminine lead. Being simply an intern at a advertising and marketing company, So Eun Ho (Lomon) nonetheless has that recent and idealistic spirit that Kang Na Eon despises. He’s satisfied that making rightful advertising and marketing—by way of honest means and so as to assist small firms to shine—is feasible, and that’s precisely what he needs to do.

    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    Regardless of their variations, Eun Ho isn’t afraid of Na Eon’s character, and he treats her in a moderately direct vogue, confronting her for the problems with the beauty firm and even placing his physique on the road, which exhibits us that though he’s a cheerful individual more often than not, he additionally will be strong-minded and daring similar to Na Eon.

    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    LOVED: The primary couple’s frenemies-like relationship

    Simply because the saying goes, opposites appeal to, and that’s precisely what occurs with these two characters. Whereas Eun Ho won’t agree with Na Eon’s method of working, he nonetheless respects her and sees her as an excellent skilled. And although Na Eon finds him annoying and naive, it’s hinted that she might need a delicate spot for Eun Ho, which is an effective factor contemplating that by the top of episode 4, these two have already swapped our bodies.

    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    All issues apart, the chemistry between them is there, making you look forward to the event of their relationship sooner or later particularly after the extraordinary kiss scene that they shared, which absolutely got here simply as sudden for Na Eon because it did for viewers in episode 4. Possibly sooner or later Eun Ho will show to be the kind of heat individual that may soften down the icy coronary heart of Na Eon, or she’s going to flip him into an ace of the advertising and marketing world.

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    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    HATED: The portrayal of the working surroundings

    One thing to hate about this in any other case refreshing drama is the nasty portrayal of the working surroundings. Though every thing is a piece of fiction, it’s by some means annoying seeing the cliché of the jealous coworker who backstabs the feminine lead or the company previous geezers who harass their workers.

    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    Although this provides us a purpose to root for Kang Na Eon—who generally additionally behaves in a hateful method in direction of Eun Ho, profiting from him—hopefully this gained’t be the principle tone of the next episodes and as a substitute they are going to concentrate on the event of the characters and their relationship.

    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    HATED: The thriller vibe within the first episodes

    There are hints of jump-scares all through this drama, so if you’re not a giant fan of thrillers, horror, or scary issues, then this may make you a little bit uncomfortable. From the very starting, there may be some thriller concerned within the plot, however it’s by some means enhanced with a giant psychopath sporting a rabbit masks killing individuals off or spirit-like fingers creeping by way of Na Eon’s physique, which make the drama all of the extra angsty.

    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

    This additionally makes it a little bit complicated to decipher what the drama is about with solely these first 4 episodes (for the reason that present follows a web-drama format with 30-minute lengthy episodes). It by some means makes it troublesome to suit all the weather of romance, humor, fantasy, and thriller in them, however nonetheless they absolutely will make it work indirectly. In any case, we’ll discover out a lot extra within the subsequent episodes of “Branding in Seongsu”!

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    3 Things We Loved & 2 Things We Hated About The Premiere Episodes Of “Branding In Seongsu”

     

     

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