The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from June 6 to July 6. Only idols who debuted in 2022 or later were considered for the rankings.
NewJeans topped the list for the third consecutive month with a brand reputation index of 4,701,783, marking a 23.87 percent rise in their score since June.
High-ranking phrases in NewJeans’ keyword analysis included “ETA,” “music video,” and “ASAP,” while their highest-ranking related terms included “release,” “surpass,” and “transform.” The group’s positivity-negativity analysis also revealed a score of 82.75 percent positive reactions.
LE SSERAFIM rose to second place for July with a brand reputation index of 3,260,595, marking a 19.74 percent increase in their score since last month.
Meanwhile, ZEROBASEONE entered the rankings at third place with a brand reputation index of 1,686,063.
H1-KEY held onto their spot at fourth place with a brand reputation index of 1,444,579, marking a 25.01 percent increase in their score since June.
Finally, BOYNEXTDOOR maintained their position at fifth place with a brand reputation index of 1,059,094, marking a 17.40 percent rise in their score since last month.
Check out the top 30 for this month below!
- LE SSERAFIM
- The Wind
- FIFTY FIFTY
- Queenz Eye
- Girls’ World
Watch NewJeans in their variety show “NewJeans Code in Busan” with subtitles below:
And check out ZEROBASEONE’s new variety show “CAMP ZEROBASEONE” below!