The month of July has made K-pop fans happy due to different artists releasing their comebacks, appearing in various shows, performing concerts, and making the most of their schedules. The busy nature of the K-pop industry can only lead to buzz within the masses.
For July, the Korean Business Research Institute has announced the brand reputation rankings involving rookie K-pop groups, who debuted in the year 2022 and so on.
As for the criteria, various factors were considered such as coverage with the media, participation of consumers, and overall exposure. The rankings listed were covered from data collected from June 6 to July 6.
Here are the 10 most popular fourth-gen K-pop groups for July 2023!
NewJeans reigned July’s list after receiving a score increase of 23.87 percent, leading to a brand reputation index of 4,701,783. As or their positivity-negativity analysis, NewJeans received 82.75 percent positive reactions.
The girl group has been making buzz for their pre-releases such as “New Jeans,” “Super Shy,” and their surprise live performance of “ETA” at first fanmeeting “Bunnies Camp.”
2. LE SSERAFIM
With a 19.74 percent score rise, LE SSERAFIM managed to secure second place with a brand reputation index of 3,260,595. The girl group has also been making headlines with their latest album “UNFORGIVEN” across music charts.
Project K-pop group ZEROBASEONE (ZB1 for short) made it on the No. 4 spot with a 25.01 percent score rise, propelling a brand reputation index of 1,686,063.
For July, H1-KEY attained a brand reputation index of 1,444,579, due to a 25.01 score rise, proving their skyrocketing popularity.
Zico’s newly debuted boy group BOYNEXTDOOR rounded the top five with a 17.40 percent score increase and a brand reputation index of 1,059,094.
On the sixth place, JYP Entertainment’s latest fourth-gen girl group NMIXX made it with a brand reputation index of 690,983.
tripleS claimed the July list’s seventh place with a brand reputation index of 582,642.
8. The Wind
The Wind reached out on the eighth place with a brand reputation index of 502,598.
HYBE Labels Japan’s Japanese boy group &TEAM conquered the ninth place with an index of 437,702.
Finally, IRRIS completed the top 10 with a brand reputation index of 434,168.
See the full list below:
2. LE SSERAFIM
8. The Wind
13. FIFTY FIFTY
20. Queenz Eye
21. Girls’ World
Which K-pop groups on the list are you a fan of? Let us know in the comments below!
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Written by Riely Miller